Creating better men.

UNIFY is on a mission.

Men of all ages struggle, often in silence.

Afraid to share their feelings and trapped by outdated societal stereotypes men have been left out of the conversation.

That is about to change.

Building on the success of the NXT45 brand, UNIFY is pushing even further in their mission to help define masculinity in the modern age and to put an end to male suffering and the potential of a lost generation of boys.

Events which promote wellbeing, health and connection underpin this mission helping to bring men, their friends and their families together to create change.

We are for men but not only for men.

We believe that when men live happier healthier and more fulfilled lives…everyone wins!

Better men. Better fathers. Better partners. Better leaders. Better friends. Better men.

A formidable team.

  • Mike Bates

    FOUNDER

    Mike is an international keynote speaker, human intelligence specialist and a former covert counter-terrorism operations leader within the Intelligence fields of the MOD. In 2023 Mike became the fastest Britain to complete the ‘Talisker Whiskey Atlantic Challenge’, a 3000 solo row acorss the Atlantic ocean. In the process Mike raised £137,000 for the hospital unit that saved his youngest son’s life.

    Mike became the first officer in the history of the MOD to pass all relevant requirements to serve at the front line of the UK’s counter terror response, Mike's life undercover gave him a powerful and credible perspective on the human psyche.

    Today Mike shares his unique experiences as a speaker, author and entrepreneur to help others. Rooted in his personal experiences of fighting terrorists, tackling mother nature at her most powerful and attaining his black belt in Brazilian Jiu-Jitsu, all while trying to balance ever-changing family life, Mike provides a powerful and credible perspective on resilience, leadership, humility and overcoming adversity.

    Learn more about Mike

  • Joe Gaunt

    FOUNDER

    Over the course of Joe’s career, he's led several multi-billion valuation companies. Including MD and Director-level roles at Virgin Health, WeWork, and Reward Gateway.

    Joe is the founder and CEO of zeno, a health tech business supporting a range of organisations in elite sport, corporate and property including Amazon, KPMG, Manchester United, Leeds Rhinos, and White Rose Park.

    He's is also a stage 1 trained Health Psychologist and Doctorate Researcher specialising in mindset, mental toughness, stress management, and psychotherapy based practice. Joe is passionate about giving back and is currently an active mentor for the M.I.T reap programme, Leeds University Business School, Sheffield Hallam University and Virgin Start Up.

This is the start of your journey.

Men. We’re in this together.